Courage. Empowerment. Hope. Community.
A few words that describe these rainbow mama’s and those who’ve suffered pregnancy and/or infant loss. It’s a subject that has been neglected in the past and surrounded by stigma, but campaigns like this one and others who’ve been open about the subject, are slowly changing the conversation.
#IHadAMiscarriage is a campaign with a goal to change how we address pregnancy and infant loss. It was a mission created by Dr. Jessica Zucker, a clinical psychologist and writer specializing in women’s reproductive and maternal mental health. Zucker is on a mission to bring pregnancy loss out of the shadows of shame and into the light of our collective consciousness.
She launched the #IHadAMiscarriage social media campaign in 2014 to question the stigma surrounding miscarriage and loss. The campaign expands each October in connection with Pregnancy and Infant Loss Awareness month to address under-talked about aspects of loss/grief.
These rainbow mama tops were created in 2016 to honor pregnancy loss and the various routes to motherhood. Given the fact that approximately 20% of pregnancies result in loss–and many women go on to get pregnant again or have babies in other ways–rainbow mamas abound.